Wallapop closed out 2024 with a personalized recap, showing each user their buying
and selling journey—turning everyday actions into a celebration of sustainability.
and selling journey—turning everyday actions into a celebration of sustainability.
For this campaign, we had full access to the brand’s illustration library, allowing us to create a series of engaging animations fully in sync with Wallapop’s visual identity.
With a fun, shareable approach, these pieces were designed to spark conversation
and reinforce the impact of second-hand shopping.
With a fun, shareable approach, these pieces were designed to spark conversation
and reinforce the impact of second-hand shopping.
Here’s a look at Wallapop Wrapped 2024—where sustainability meets storytelling through dynamic,
sequential animations.
sequential animations.
Directed by Valentina Belli
Animation by Antonia y Pepa
