At the end of 2023, Wallapop celebrated its community’s impact with a personalized recap, highlighting each user's buying and selling activity. The goal? To showcase how small actions contribute to a more sustainable world.
We crafted a series of fun, dynamic animations aligned with Wallapop’s design system—perfect for sharing and sparking conversations.
Here’s a glimpse at the campaign in motion: Wallapop Wrapped 2023, a sequential rollout of themed animations designed to make sustainability both personal and engaging.
Directed by Valentina Belli
Animation by Antonia y Pepa
